just over a week ago, “suggested activity” made its debut on the profile page to, yes, suggest a next step in your educational journey. side effects may include celebrating progress, boosting self esteem, and turning an overwhelmingly large library into approachable books (or chapters or perhaps pages?).
in the usual spirit of shipping, learning, and iterating, we’re using naive heuristics to suggest only exercises and videos. we explicitly cut showing the context for an exercise/video (is it part of a goal, badge, or challenge?), and we don’t suggest goals even though that would have been nice.
i wouldn’t publish a paper on the preliminary data from our a/b test, but it is at least promising. the super scientific diagram below compares video completions by users who do see suggested activity against users who do not see suggested activity (blue and red, respectively). for the curious, we mostly arbitrarily chose to split 50-50.
=== bonus screenshot time! ===
how suggested activity might have looked. we brainstormed a long list of encouraging phrases, but it didn’t feel right. if we used the same phrase for everything, it became repetitive and not-useful. if we mixed up the phrases, the exercise/video names were no longer nicely lined up for skimming (i love skimming!).
how suggested activity might have looked #2. similar to the previous screenshot, but bringing the exercise/video icons into the blob, minifying the icons and the streak bar, and giving up on encouraging sentences. rock out!
might you have a suggestion for me? i’m all ears.